Writing for the web

How to write for the web well first consider this, thinking is the hardest work there is, that’s why so few people do it.

This post on web writing will help you:

  • You want to know how to write for the web for high product conversion
  • You want to write for the web to reduce your bounce rate

When a visitors land on your site they are disoriented. They are trying to figure out the navigation and sense of your site. Something that you take for granted because you designed it. But believe me when you have a visitor they are confused and try to identify if this site is what they are looking for. Do not let them bounce off.

How to | writing for web

When writing for the web your writing must be clear, crisp and concise. When writing for the web don’t make them think. Writing for the web must have the following qualities to be effective:

  • Qualify your visitor at once.  Tell them – “This page if useful to you if you are looking to …” then have a list. or “The purpose of this post is to …”
  • Use lots of white space. Web readers scan rather than read. They scan pages looking for information. White space, that is short paragraphs and bullet points make this easy for your readers, uhm I mean scanners.
  • Hold your visitor by the hand. Yes look at my language site. Notice at the bottom how I lead them to my purchase page.  www.claritaslux.com. People need this. I tested this with google optimizer tool and it significantly improved my conversion rate.
  • Use header tags for clarity. H2 are the best.

Resources for writing for the web

The web is filled with gobily goop. It is the largest receptacle for recycled information in the world. However, one writer deserves honorable mention. That is, Susannah Ross and her book is called Writing for the web. If you want to see a clearly written website here is her site: writing for the web.   She knows how to write for the web, this is the most important part of SEO. In the future there will be no SEO only good writing.   If you want help with your site I can help you with both.

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